Selling on eBay ….. or “How To”

Entries from December 2007

Research is Key to Success on eBay and Selling Well on the Community Marketplace

December 18, 2007 · 1 Comment

For testing a new product online, many people will tell you that there is no better marketplace then eBay. Many entrepreneurs are launching their new product on eBay and using this online behemoth as a starting point for their new website. The beauty of eBay can be that it lets the new enrepreneur to launch a site without having to go through the trouble and expense of setting up an e-commerce site of your own and all of the fees and paperwork invloved. When launching any new product online, whether it be through the eBay marketplace or your own website, there are always important factors to consider and tips to pay extreme attention to.

When deciding to sell on this marketplace online, one should always make sure to go over the basics of distributing it online instead of a retail store.Always do research on your competitors and lots and lots of it. When selling on this very competitive community as a newcomer, before you begin listing an item, spend some time researching other products using the completed listings tab to learn what is and is not working. Using the completed listings tabs can be crucial to understanding what is going on recently with your category of product.

This helps the new seller to see what has been happening on eBay for the past 90 days and what has been working in the marketing department. It also helps to gauge the number of people out there looking for your product and help to determine what price the items sell for regularly and with relative ease each week. A helpful tool especially to those sellers looking to list products on the fixed price arena instead of the auctions category.

Shipping can end up wrecking new start up eBay businesses who find a great product at a great price and don;t do research on what it takes to get it to the customer before listing. When selling online, it is impossible to know at the end of an auction, who will be the winning buyer and impossible to know where they will live. Selling on this marketplace, it is always recommended to set a fixed price for shipping to help with marketing and to add less confusion and negative feedback problems due to outrageous shipping fees and using shipping calculators.

Shipping costs are determined by the person listing the item, but some methods of shipping are better than others and easier on the pocketbook. Education on shipping costs, procedures, sizes and investigating different shipment companies and methods is crucial to doing well. Getting the product out to the customer is extremely important to maintaining a healthy and happy eBay business and keeping your feedback positive.

Many other factors are important, it is always important however in any business to start with the basics and do your research before starting any other plans for your new online website. Like any good startup company, a good business plan is crucial to it’s success.

© 2007 Sit On This Ergonomics, LLC.

Author Bio:
Amy Pedersen
has worked in the Ergonomics and Office Furniture industry for over 10 years and is owner of Sit On This Ergonomics, an eBay PowerSeller Store, operating a number of ergonomic websites dedicated to Office Chairs and ergonomics.

Selling on eBay for the past 7 years, Amy is considered an expert in all things eBay and offers her services to people looking to sell on eBay on an ongoing basis. Accepting jobs, she specializes in eBay Store Website Design and eBay Logo Design for eBay Store Owners as well as classes, lectures, blogs and private tutoring sessions with clients on all aspects of selling and owning an eBay business. Please contact her for more information through her websites if interested.

eBay Wholesale Tips:
Author’s eBay Blog

Visit Our eBay Store:
Sit On This Ergo

Categories: Make Money from Home · Online Shopping · Selling on eBay · Work from Home · eBay Explained · eBay Powersellers · eBay Stores · eBay Tips
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Reviews and Guides on eBay Help to Drive Traffic and Increase Hits to Your Items for Sale

December 11, 2007 · Leave a Comment

Reviews and Guides on eBay now give the seller or user a chance to provide feedback, information and education to the online community, helping people to buy smart online. This new eBay tool is used by online shoppers looking for more information about a certain item or category of information. Most sellers need to realize how helpful that these reviews and guides can be to build credibility and to drive traffic to your store or listings.

Most profitable websites specialize in a particular niche category and concentrate on this market. This allows the user to call on their “expert” status and attained knowledge in that category to build an excellent reviews and guides marketing campaign. This can drive an un-measurable amount of new traffic to your store in a short time.

Knowledge, when put to good use can build your eBay business. Writing reviews of your products, or guides about something that relates to your category, shows potential customers that you not only sell the product but can speak with knowledge when asked questions about your items. This allows instant credibility as a seller in the online marketplace.

When creating these pages on eBay, the user is allowed to add active items to display on the review or guide page. This allows the reader to easily see what options in this category are available. This also allows them to see your listings and gain interest in purchasing through you on eBay. As everyone who sells well online knows, it is all about bringing in the customers and keeping them interested and “clicking around”.

Using a well-written, educational and detailed review or guide for a product, you’ve got a better chance of the potential customer buying through your eBay listings and not from another seller. Making sure to put a link to your auctions in any guide to a product with simply help more people gain interest and drive traffic to your site. And once again, this only helps build your credibility and the confidence of the buyer.

Reviews and Guides can be used in different ways to the seller’s advantage. Trying it out is easy and free, which lures in any smart entrepreneur. Some sellers find that they are shocked at the number of hits and the increase in traffic that they notice when using this excellent feature.

© 2007 Sit On This Ergonomics, LLC.

Author Bio:
Amy Pedersen
has worked in the Ergonomics and Office Furniture industry for over 10 years and is owner of Sit On This Ergonomics, an eBay PowerSeller Store, operating a number of ergonomic websites dedicated to Office Chairs and ergonomics.

Selling on eBay for the past 7 years, Amy is considered an expert in all things eBay and offers her services to people looking to sell on eBay on an ongoing basis. Accepting jobs, she specializes in eBay Store Website Design and eBay Logo Design for eBay Store Owners as well as classes, lectures, blogs and private tutoring sessions with clients on all aspects of selling and owning an eBay business. Please contact her for more information through her websites if interested.

More Ergonomic Information:
Ergonomics Explained

eBay Wholesale Tips:
Author’s eBay Blog

Visit Our eBay Store:
Sit On This Ergo

Categories: Online Shopping · Powerseller Advanced Tips · Selling on eBay · eBay Explained · eBay Tips
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eBay Stores, Products Can be Promoted Online for a Fraction of the Cost of Auctions

December 8, 2007 · Leave a Comment

When opening an eBay Store, the lower store tiers cost a very small amount of start up capital per month. This allows the work from home entrepreneur to get their foot in the door and see if they can make money from home selling on eBay through the online Stores program. With each Store listing costing the Seller usually under a dollar to list, it is easy to list a large amount of product pennies on the dollar compared to putting the same amount of listings in the auctions or fixed price arena.

This allows a new store to compete in the start up phase by still using the power of eBay and the huge behemoth that their marketing team represents. With the power of their name online and the number of new users signing up each day, this online sales engine can really help to promote your product, business and store. Even when using the mid tiers of the Stores program, it only costs an average of $50 a month to list thousands of products and receive custom pages which you can use to tailor to your own marketing needs.

When a entrepreneur has a number of products in a certain category and can group them into seperate sales “aisles” as in your average retail store, eBay Stores presents an amazing opportunity online to promote this product with a low average cost per click. When selling anything online and opening a site, one of the important things in the beginning phases is getting your url and name out there while still keeping costs low enough to turn a profit.

Opening a store allows the user to upload all of their product onto the right marketplace and simply place one or two of these items in the more costly auction or fixed price formats to bring in the customers. Saving money on the marketing budget can be crucial to the start of a new business. Wasting money on too much or the wrong type of advertsing on eBay while not being educated or figuring out the market and comeptition for your particular industry is one of the worst mistakes that a new store can make.

You need to know how the online marektplace works for your product and what better way to do it than eBay Stores. This allows you to find out customer response, types of questions asked and types of prices desired on the items before wasting money with marketing them on the fixed price or auction marketplace where a lot of un-educated eBayers out there lose money every day trying to compete. Looking into the costs of a store as opposed to simply listings items on the auctions or fixed price category is a smart thing to do for the online entrepreneur with a lot of product looking for a way to market it smart.

© 2007 Sit On This Ergonomics, LLC.

Author Bio:
Amy Pedersen
has worked in the Ergonomics and Office Furniture industry for over 10 years and is owner of Sit On This Ergonomics, an eBay PowerSeller Store, operating a number of ergonomic websites dedicated to Office Chairs and ergonomics.

Selling on eBay for the past 7 years, Amy is considered an expert in all things eBay and offers her services to people looking to sell on eBay on an ongoing basis. Accepting jobs, she specializes in eBay Store Website Design and eBay Logo Design for eBay Store Owners as well as classes, lectures, blogs and private tutoring sessions with clients on all aspects of selling and owning an eBay business. Please contact her for more information through her websites if interested.

eBay Wholesale Tips:
Author’s eBay Blog

Visit Our eBay Store:
Sit On This Ergo

Categories: Powerseller Advanced Tips · Selling on eBay · eBay Powersellers · eBay Stores · eBay Tips

eBay Selling, Use the Completed Listings Tab to Do Research on your Competitors

December 4, 2007 · 1 Comment

When selling on eBay, it is hard to find any kind of “niche” market. With the Marketplace being such a behemoth these days and people selling anything from dryer lint to high end automobiles, it is hard to find anything that isn’t being sold online. However, it is still possible to find those categories, that even with ton of items listed for sale, aren’t being sold and auctioned correctly or simply do not have enough listings or a big variety of items to sell well. These are the markets to find product for. Sometimes when deciding what to sell, it can help to start with simple research and launch a new product that you know will sell well making sure to guarantee success for your start up eBay business.

When entering a keyword into the search box on eBay’s homepage and performing a search for an item, a left hand navigation screen will appear beside the items for sale for that search. When scrolling down the page to about the middle section, you will notice a section on this left hand navigation bar with the title in light orange “Search Options”. Under this category it has an option with a checkbox next to it “Completed listings”. If you place a check in this box by clicking on it and then at the bottom of this same search options category click on the white button “Show Items”, it will take you to the completed listings for this search for the last 90 days.

eBay keeps a record on their site for the last 90 days of all listings that have ended including auctions, fixed price or store inventory product. This is an invaluable tool for anyone looking to sell on this marketplace or for anyone who is currently selling. I have been selling online for more than 10 years and I still use this feature for completed listings at least once a month. The data that it provides is as good as any traffic or sales report that I receive weekly.

When selling anything whether online or retail locally, it is extremely important to understand and to know as much as possible about your competition. Your competitors may be changing and growing as rapidly as your own online business and you need to know what is working and not working for them. My eBay Store, Sit On This Ergonomics, is constantly updating as we add new product, make price changes and tailor our ads and text to better suite our product. Each change that we make has a direct effect on our business and how our customers purchase from us.

Any good entreperneur knows how important it is to stay ahead of the game and educating yourself on your direct competitiors can help you to do this. Using the completed listings tabs can allow you to search by price, time or type of listing to even better tailor your research results to what you need for your type of item. Looking for how many of these items actually ended with buyers, how many items sold without any bids or clicks, how many categories are oversaturated with listings, or what price these items ended with are all important for a decision on whether or not to choose that item to sell online.

Knowing the price that the item sells for can be the most important and I recommend when using the button for completed listings to use the pull down menu to sort the items by highest or lowest price to really see the range of prices better and to determine if you can even compete with the low prices found everyday online. On the eBay marketplace, items are sold at a far reduced rate from normal retail price. It is estimated that unless you can find an item with a price that is at least 60% below current retail value, you shouldn’t waste your time, because someone is already selling it on eBay for this low discount price.

It also helps to know if the price is low enough. Sometimes a product will show up with a lot of listings and yet no one is actually buying when you get down to the nitty gritty. Putting product out there online is different from actually selling it. You need to have a price low enough to have it sell now and keep it selling for a while to make it online. Using this tab can help you to do research needed to find out what the competitors are doing and how the product is selling in order to sell smart and sell well on the eBay marketplace.

© 2007 Sit On This Ergonomics, LLC.

Author Bio:
Amy Pedersen
has worked in the Ergonomics and Office Furniture industry for over 10 years and is owner of Sit On This Ergonomics, an eBay PowerSeller Store, operating a number of ergonomic websites dedicated to Office Chairs and ergonomics.

Selling on eBay for the past 7 years, Amy is considered an expert in all things eBay and offers her services to people looking to sell on eBay on an ongoing basis. Accepting jobs, she specializes in eBay Store Website Design and eBay Logo Design for eBay Store Owners as well as classes, lectures, blogs and private tutoring sessions with clients on all aspects of selling and owning an eBay business. Please contact her for more information through her websites if interested.

eBay Wholesale Tips:
Author’s eBay Blog

Visit Our eBay Store:
Sit On This Ergo

Categories: Powerseller Advanced Tips · Selling on eBay · eBay Explained · eBay Powersellers · eBay Stores · eBay Tips
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Online Shipping in Time for the Holiday Christmas Season, Make Sure to Order in Time

December 1, 2007 · Leave a Comment

When I first started selling on eBay many years ago, it was during the holiday season and in fact it was only because of a very popular holiday christmas toy that I ever really started making any real money working from home selling online. Befire the season had come, I had busied myself learning online sales and as most “first timers” spent a great deal of time selling items from my own home, garage sale finds or items from others looking for consignment on auction. This had brought in some money and although I found shipping and labeling to be a hassle, at least it gave me the experience and education I needed to start selling professionally on the eBay Marketplace.

Once I had this experience, I found an item I could purchase and sell for a good profit through a wholesaler locally and started listing. Being that the Thomas the Train tables that I was selling were also one of the “hottest gift buys” that holiday season for kids, this really gave me an edge online as well. There are many people out there who have to have Thomas the Train sets according to their children but do not have the convenience of nearby shopping for such exclusive items. These people have to go somewhere in order to put the smile on their childrens face that they are looking for.

However, the things to consider for these people were greater than simply whether or not they could find that train set online. The problem also includes how to get it to their rural address at this time of the shipping year in time to make it for December 25th. Shipping to “out of the way” areas in the US poses a problem throughout the year, but when deadlines are included for the holidays, it becomes all the more important.

This is also something that as a seller on eBay, it is important to remind your customers of as well. When sales start pouring in towards the beginning to end of December, it is important to get the product out to the customer in a timely manner. Although the shipment provider may ship in time for the package to get there, there are always outlying factors that nobody can predict that may come up and delay the shipping. It is important to order as soon as possible to try and avoid any last minute problems or delays as nobody wants to give a “photo” of what is coming soon as the present under the tree.

© 2007 Sit On This Ergonomics, LLC.

Author Bio:
Amy Pedersen
has worked in the Ergonomics and Office Furniture industry for over 10 years and is owner of Sit On This Ergonomics, an eBay PowerSeller Store, operating a number of ergonomic websites dedicated to Office Chairs and ergonomics.

Selling on eBay for the past 7 years, Amy is considered an expert in all things eBay and offers her services to people looking to sell on eBay on an ongoing basis. Accepting jobs, she specializes in eBay Store Website Design and eBay Logo Design for eBay Store Owners as well as classes, lectures, blogs and private tutoring sessions with clients on all aspects of selling and owning an eBay business. Please contact her for more information through her websites if interested.

eBay Wholesale Tips:
Author’s eBay Blog

Visit Our eBay Store:
Sit On This Ergo

Categories: Online Shopping · Selling on eBay · eBay Explained · eBay Tips
Tagged: , , , ,